Skyrocket your Sales with Vending Planogram Optimization

There are many articles out there writing about store planograms. However, not many are tackling planograms in unattended retail, like coffee and snack machines. Since machines are smaller and have limited space to place products, unattended retailers must plan their planograms with utmost care.

The popular saying out of sight, out of mind proves right when we consider that, in 80% of cases, consumers decide what to buy “on the spot” based on visual attractiveness and product layout. This is especially true in vending, where consumers are more prone to buy products unplanned, wherever they feel snacky or have an urge for coffee.

This blog will show you how a well-designed, continuously improved planogram can increase your revenue, improve customer experience, and reduce overall costs.

How to use planograms to your advantage with Televend

Planning and managing planograms is an essential aspect of unattended retail management. A planogram can make or break your business, earn you profit, or get you behind the planned revenue goals. Televend is a management platform for unattended retail based on real-time data and AI technology that can help you reach your planogram management goals.

Save time on planogram setup

Televend provides smart planogram templates where you define the layout, price, and quantities of each product in the system and then apply it to all your machines of the same type, like coffee, combo, or snack, at once. This means you can have one person handling all planograms at a desk instead of dedicating multiple merchandisers and techs to set planograms on the field, saving you time and effort.

Boost revenue with smart product choices

After some time, you will start to see some patterns in your sales. Using Televend’s planogram analytics, you can detect fast and top sellers as well as low performers over time and adapt your planogram to make more revenue. The math is simple, having more of what sells earns you more money.

On top of it, our AI will predict how the sales numbers will behave a whole week ahead. Based on these projections, you can adjust the original planogram by decreasing or increasing the number of specific products before you face any negative fluctuation.

Keep your customers satisfied

Not only does having more popular products bring you more money, but it also minimizes the chance of running out of that product. In other words, you will satisfy your customers by having their favorite snack or drink. And we all know that a happy customer is a returning customer.

No place for product shortages

It is widely known that abundance attracts consumers, and empty-facing columns are your worst enemy. That’s why you might consider keeping all your product facings full up to some level, and Televend can help with that using stock-level alerts.

You can set up triggers that alert you whenever the overall number of products in the machine or per column falls below the specified threshold. This way you can avoid product shortages, empty-facing columns, or any contract breaches with clients.

Not to mention, the level of product filling per column might also be a part of the arrangement with your clients who might demand a certain availability level. You can easily keep track of your empty product or column KPIs with Televend’s BI reporting.

Test sales opportunities

The Televend system gives you the flexibility to deploy planogram changes fast and with ease. Let’s say you’d like to test out the product compatibility hypothesis saying that certain products sell better when paired together. For example, sodas and soft drinks go hand in hand with snacks and chewing gums. Vegan sandwiches and gluten-free snacks will probably sell better with fresh juices and drinks with no added sugar. You can be even more granular and test how well products sell laid out in a certain order.

Product placement matters

Furthermore, a general retail rule says that you can boost your sales numbers by placing high converters at eye level, making them more visible to consumers. Perishable products should also be placed at eye level in machines, maximizing the chance of being sold before expiration dates. So, you can test these theories to see how much revenue you will gain and how much product spoilage you will eliminate.

Be in control, make changes remotely

Testing out different sales opportunities, reacting to market changes, updating prices –  you can do it all from the comfort of your office by using Televend’s remote machine management and planogram templates.

Any change in the system will appear as a task for field staff on their mobile app. That way, they can approve the pending system changes when they actually update the machine with new prices and products. Since field staff approves planogram changes and refills products in a single drive, it saves you a lot of time, as well as transportation and manpower costs.

If you want to learn more about how to do planogram management with Televend, schedule a demo and see it in action.