TELEVEND CUSTOMER SUCCESS STORIES:
Televend Builds Efficient Delivery Routes for UK Company, Decorum Vending
About Decorum Vending:
Decorum Vending is one of the UK’s most recognised vending companies, with eco-friendly machines installed in over 90% of the country’s railway stations. If you’ve travelled by train in the UK, chances are you’ve seen and used a Decorum vending machine. In July 2024, Decorum was acquired by JR East Group, marking a new era of growth and positioning them as a leader in smart retail and transport sector innovation.
Challenge: Managing Complex Vending Operations at Scale
With vending machines placed in high-traffic, unpredictable railway locations, maintaining optimal stock levels has historically been a significant challenge. The variable nature of passenger flow makes consumption rates difficult to predict.
With depots across the country and no real-time data, route planning was inefficient, resulting in logistical challenges and potential service gaps.


Solution: Televend’s Real-Time, AI-Powered Vending Management System
After visiting Televend’s headquarters and exploring their suite of products, Decorum quickly identified Televend as the ideal partner to help modernise their operations.
Using AI-driven Dynamic Routing and Pre-Kitting apps, Televend enabled Decorum to:
- Build efficient delivery routes based on real-time consumption
- Pre-pack inventory per machine to minimise waste
- Optimise depot and field team productivity
Since implementing Televend, Decorum has gained valuable operational and strategic insights, transforming the efficiency of both warehouse and field operations, all while continuing to meet the evolving needs of busy railway passengers.


Accessibility & Inclusivity: Supporting Decorum’s Customer Pledge
Historically, vending machines in public transport hubs have failed to serve all users, especially wheelchair users, due to poor design and outdated technology.
Through a partnership with Televend and the use of Sanden Vendo hardware and Televend’s MacJack Loyalty Platform, Decorum developed a seamless, inclusive vending experience.
With just three simple steps, users, including those with mobility challenges, can select and remotely dispense products independently. This innovation is a major step in delivering on Decorum’s Accessibility and Inclusivity Customer Pledge.
What has impressed Decorum Vending the most?
Real-time
data access
Collaborative
partnership model
Tailored
solutions
Seamless implementation
Which Televend products were used for this scenario?
COLLECT THE
DATA
DATA
Televend Box
A small device collects all data from the machine: sales, consumption details, errors, and more, and sends it to the cloud in real-time.
OPTIMIZE ROUTING AND MACHINE SERVICING
Televend Cloud
Vending management and optimization platform that helps you grow your business through a combination of real-time data and smart analytics.
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